Drive growth and profitability based on financial clarity

Our financial insights enable DTC business to grow faster & increase profitability

A trusted partner of My Company Works

Unique DTC


We understand the unique challenges that ambitious DTC businesses face.

With our expertise by your side, together we’ll uncover critical financial insights that will drive your business growth without the guess work.

Cash flow:

How do I maximise growth without running out of cash?


How do I scale my PPC spend without harming profitability?


Making sure you have enough inventory and enough cash for marketing

Gross Profit:

Should I discount to push revenue at the expense of gross profit?



“A week into it I realized I should have done this years ago”

Mark Zhang I Manta Sleep

How we

help you…

Profit-driven partnerships

Save money

Save money

Save Stress

Save stress

Save time

Save time

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More control

More opportunities

More opportunity

More Confidence

More confidence


We Do…

Insight Matters supports you across the finance function. From bookkeeping to fractional CFO. We can run you complete finance function, or just a part of it.


We Do It…

Begin with an intake call followed by creating a GamePlan, a thorough diagnostic report to analyze your financial needs and goals.

Once finalized, we offer tailored services such as accounting, fractional CFO, or acting as your complete finance team.



"I have never been this excited about accounting"

Brandon King | Digidom Ventures


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We work best with online businesses (in particular eCommerce, agencies, consultancies and online education), and with holding companies & venture studios.

All the key platforms, including;

  • Amazon
  • Shopify
  • Woocommerce
  • Walmart
  • Etsy
  • Faire

There is no minimum length for a contract.  We strongly suggest you work with us for at least 3 months to allow both sides to adjust to each other’s working styles and to finetune the systems & processes for you to get clarity. 

We are focused on the management side of finance & accounting.  So for us it does not matter where the company is based. We work with clients in the US, UK, Hong Kong and in various other countries in Europe and Asia.

As we have a global client base, we do not do taxes. In several countries we work closely with trusted partners that we can connect you with. 

We work with Quickbooks Online, Xero and Finaloop. If you are on any of these platforms, there’s no need to change.

A Financial Game Plan serves as a diagnostic process to identify the ideal setup for your finance & accounting now and in the future, evaluate your setup and identify the necessary steps to get your finance into focus, so it becomes actionable and useful for you to grow.

Book a


Taking your business forward starts by booking a simple call at a date/time that suits you.

Get 25% off for the first three months

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