Business Finance Insights

Here’s an age-old question: should you bootstrap your SaaS company, or try and raise funding? Now, whether you accept funding from external investors will have a huge impact on how you structure and run your company — so this is a crucial decision that’s not to be made lightly. In this blog post, we walk

Here’s a common dilemma that all SaaS business owners face — should you pursue growth at all costs, or is it more important to make sure that your margins are healthy, and that you’re not losing money with each new customer that you bring on board? Enter the Rule of 40! If this is the

Picture this: you get a new client on board, and this client signs a 12-month $20,000 deal. Now that you’ve closed the deal, should you sit back and consider this money in your pocket? The answer is no — while your client has already signed for $20,000, this doesn’t mean that you’ve actually earned this

There’s one thing that SaaS companies typically struggle with when working out their finances… and that’s revenue recognition. We recently spoke with the founder of a SaaS company, and she mentioned that she had closed a record number of sales that month. This was obviously great for her bottom line, but she was worried about

“Our margin is way too low — that’s definitely something we need to work on this year.” Just last week, we were speaking with an SaaS client, and this was what they told us. Upon asking them what they meant, the client clarified that they wanted to increase their gross margin — but beyond that,

The most effective business owners run their companies based on specific metrics; and nowhere is this more pertinent than with SaaS metrics. But which metrics are integral to your success? And which should you best avoid? Choose the wrong metrics, and you may steer your business off a cliff. Spread your focus across too many,