Picture this: you get a new client on board, and this client signs a 12-month $20,000 deal. Now that you’ve closed the deal, should you sit back and consider this money in your pocket? The answer is no — while your client has already signed for $20,000, this doesn’t mean that you’ve actually earned this …
There’s one thing that SaaS companies typically struggle with when working out their finances… and that’s revenue recognition. We recently spoke with the founder of a SaaS company, and she mentioned that she had closed a record number of sales that month. This was obviously great for her bottom line, but she was worried about …
SaaS Revenue Recognition: The Classic Mistake SaaS Founders Make Read More »
“Our margin is way too low — that’s definitely something we need to work on this year.” Just last week, we were speaking with an SaaS client, and this was what they told us. Upon asking them what they meant, the client clarified that they wanted to increase their gross margin — but beyond that, …
SaaS P&L Breakdown: 6 numbers crucial to scale your business Read More »
“With Insight Matters on our side, we feel much more in control of our business – no more sleepless nights filled with worries and questions about our cash flow!” – Co-owner of Duotz Duotz* is a fast growing eCommerce business that specializes in trading consumer electronics. The company had plenty going for them — among …
Case Study: How Cash Flow Planning Helped Bring In $500k Extra Profit Read More »
For most entrepreneurs, budgeting is not top of mind. It’s either a chore or an afterthought. Chances are, you didn’t go to business school, where they learn how to construct fancy pivot tables and work out budgets and financial projections. Bearing this in mind, it’s natural to feel out of your depth when it comes …
If you are a 7-figure business owner, and you think you’re too small for a CFO – think again. Large corporations have a highly paid CFO for a reason. Generally speaking, small companies who lack the knowledge and expertise of a CFO are vulnerable to financial problems; they also face problems with stagnancy. Some entrepreneurs …
The most effective business owners run their companies based on specific metrics; and nowhere is this more pertinent than with SaaS metrics. But which metrics are integral to your success? And which should you best avoid? Choose the wrong metrics, and you may steer your business off a cliff. Spread your focus across too many, …
Forget LTV – 8 Performance SaaS Metrics Every Owner Must Manage Read More »
Bluegogo is number three in the overhyped bike-sharing market in China. Or by now more accurate: was number three.An analysis of how this kind or markets work, and why it was inevitable that Bluegogo would be one of the survivors. The market The market developments in the bike-sharing closely mimic those in the ride-sharing market …