What is your conversion rate? Why does it matter? How can you improve your conversion rate? Improving your e-commerce conversion rate is one of the most profitable activities you can invest in. Take Horloges.nl as an example. Horloges is a Netherlands-based e-commerce store selling watches. When the e-commerce brand tweaked its website copy to add …
If there’s one lesson that post mortems of failed e-Commerce businesses teaches, it is to start paying attention to your e-commerce cash flow. This is truly one of the e-Commerce metrics that will make or break your success as the owner of an e-Commerce business. To understand why, take the example of a high-flying e-Commerce …
Amazon’s process for getting the buyer to spend more goes something like this. When you add an item you are interested in to your shopping cart, Amazon gives you a couple of options. One is to proceed to checkout. The other option is typically to click and add something else to the cart that is …
Gross margin is one of the key metrics for e-Commerce businesses, and one of those metrics that businesses tend to be sensitive about. After all, would you reveal how profitable your e-commerce store is to random strangers on the internet? I didn’t think so. So let’s dive in what Gross Margin is, how to look …
Customer Acquisition Cost is the perfect example of how financial metrics should be the basis for business decision making. Needless to say, investing in customer acquisition is key for most E-Commerce business. But your business may be set up for a destined failure, if you are spending without looking into a key metric: customer acquisition …
A Deep Dive Into E-Commerce Customer Acquisition Cost Read More »
There’s no room for guesswork in the blood-shed arena like e-Commerce. To enjoy healthy growth and meet your long-term goals, keeping a close eye on your e-Commerce business metrics is essential. I know, keeping up with those numbers take time and effort, which often seems unaffordable for e-Commerce business owners like you who face up …
7 Key Metrics Every e-Commerce Owner Needs to Manage Read More »
Regardless of whether you run a consulting firm, a trading firm, or an SaaS business, you’ll likely face the similar challenges as you scale up: As your firm grows, and you start to take on more clients and recruit more employees, this makes your business more complex. Here, you might find that it’s increasingly difficult …
CFO vs Controller vs Accountant: Moving Up The Hierarchy Of Financial Needs Read More »
In this article, we walk you through six key points that you should keep in mind when bootstrapping a SaaS company. Read on to find out more!
Here’s an age-old question: should you bootstrap your SaaS company, or try and raise funding? Now, whether you accept funding from external investors will have a huge impact on how you structure and run your company — so this is a crucial decision that’s not to be made lightly. In this blog post, we walk …
Bootstrap vs Funding: What’s The Best Option For Your SaaS Business? Read More »
Here’s a common dilemma that all SaaS business owners face — should you pursue growth at all costs, or is it more important to make sure that your margins are healthy, and that you’re not losing money with each new customer that you bring on board? Enter the Rule of 40! If this is the …