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• LIVE WEBINAR •
Finance for
E-commerce Owners
How to Actually Understand
Your E-Commerce Numbers
E-commerce numbers
in plain English
(for owners,
not accountants)
February 25, 2026 — 6:00 PM CET | 12:00 PM ET
Save your spot now
Who this webinar is for
- Owners & CEOs of e-commerce brands
- Businesses doing $1m–$10m in annual revenue
- Teams scaling paid acquisition and managing inventory complexity
- Companies without an internal FP&A function
- Onwers who want predictable growth (not guesswork) in 2026
Why this webinar matters
Most e-commerce brands start the year with big growth targets, but no financial structure to actually hit them. Budgets stay in spreadsheets. Metrics aren’t tied to decisions. Cash gets tight when growth picks up. And by February or March… plans start to fall apart.
This webinar will show you how to build an FP&A system that keeps your growth plan alive all year, instead of relying on guesswork.
What you’ll learn in this webinar
Turn goals into a plan you use
How to turn growth targets into a simple financial plan that guides real decisions (not just a spreadsheet).
Why plans fail after January
The real reasons budgets fall apart in practice, and how to connect your plan to operations, cash, and day-to-day decisions.
The budget-vs-actuals loop
How monthly reviews help you spot variances, understand what really happened, and course-correct before problems.
Decisions with FP&A
How FP&A gives clarity on when to push harder, when to slow down, and how to balance growth, margins, and cash.
Limited seats. Live Q&A included.
Webinar format (60-minute live session)
Your Co-host
Rob te Braake — Founder, Insight Matters
Rob is a Dutch serial entrepreneur with 10+ years of experience in Finance and Strategy. He has helped dozens of 7- and 8-figure companies build financial visibility, improve profitability, and make smarter growth decisions through FP&A.
“Finance is the language that connects every part of your business.”
Before founding Insight Matters, Rob worked in banking in the Netherlands and co-founded a technology & investment firm in Beijing. He holds master’s degrees in Finance and Strategy and has advised digital-first businesses across Europe and Asia.
Your Co-host
Maj Juico— Co-Founder, Insight Matters
“Financial understanding is the superpower that will enable you to propel your business forward and upward.”
Before co-founding Insight Matters, she built her career in external and internal audit, developing deep expertise in financial controls, systems, and performance oversight. Since 2020, she has worked location-independently, supporting digital-first businesses globally.
What we’ll cover:
45 minutes — Training
How to turn your 2026 e-commerce growth goals into a practical FP&A system (metrics, budgeting, cash flow, and decision-making)
15 minutes — Live Q&A
Ask your questions live during the session.
Walk away knowing exactly where your business stands.
What you’ll receive
All registrants get the webinar recording (even if you can’t attend live)
Mark Zhang
Manta Sleep (E-Commerce Brand)
“It just saved me so much time, headache, and trouble, and I’m really glad that we got to work together.”
Craig Ruks
E-com Owner & Programmer
“We’ve got an immense amount of clarity, and it’s helped us move forward with confidence.”
FAQs: Finance for E-Commerce Owners
Not sure whether this webinar is right for you? These FAQs should help.
Is this webinar only for e-commerce businesses?
The examples are focused on e-commerce brands, but the FP&A principles also apply to digital-first, agencies and subscription businesses. However, if your business is purely offline or project-based, the content may be less relevant.
What level of business is this webinar best suited for?
The content is most valuable for brands doing $1m–$10m in annual revenue that are scaling growth and facing margin, cash flow, or inventory complexity.
Who is this webinar not for?
This webinar is not designed for very early-stage brands (under $1m in revenue), businesses that don’t yet have reliable financial data or bookkeeping in place, or founders looking for accounting tutorials or bookkeeping guidance. It’s also not a fit for people seeking quick growth hacks rather than a structured financial planning and analysis system. This session is intended for established e-commerce brands that want to use FP&A to support smarter, data-driven growth decisions.
Do I need an FP&A background or financial expertise to benefit?
No. This session is designed for owners and operators, not financial analysts. We focus on practical decision-making, not technical accounting.
Can my finance or operations team join as well?
Yes. Many brands join with both the owner and finance/ops lead so everyone aligns on how FP&A supports decisions.
How practical is the content vs. theory?
The webinar focuses on real-world FP&A processes, budget-vs-actuals tracking, and decision workflows, supported by anonymized client examples.
Will you share tools, templates, or financial models?
We’ll walk through real FP&A structures, dashboards, and examples used with clients. The goal is to help you understand how to design a system you can actually use in 2026.
Will the session be recorded?
Yes. All registrants will receive the webinar recording, even if you can’t attend live.
