SaaS

Bootstrap vs Funding

Bootstrap vs Funding: What’s The Best Option For Your SaaS Business?

Here’s an age-old question: should you bootstrap your SaaS company, or try and raise funding? Now, whether you accept funding from external investors will have a huge impact on how you structure and run your company — so this is a crucial decision that’s not to be made lightly. In this blog post, we walk

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Revenue Recognition

SaaS Revenue Recognition: The Classic Mistake SaaS Founders Make

There’s one thing that SaaS companies typically struggle with when working out their finances… and that’s revenue recognition. We recently spoke with the founder of a SaaS company, and she mentioned that she had closed a record number of sales that month. This was obviously great for her bottom line, but she was worried about

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SaaS P&L Breakdown

SaaS P&L Breakdown: 6 numbers crucial to scale your business

“Our margin is way too low — that’s definitely something we need to work on this year.” Just last week, we were speaking with an SaaS client, and this was what they told us. Upon asking them what they meant, the client clarified that they wanted to increase their gross margin — but beyond that,

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8 Performance SaaS Metrics

Forget LTV – 8 Performance SaaS Metrics Every Owner Must Manage

The most effective business owners run their companies based on specific metrics; and nowhere is this more pertinent than with SaaS metrics. But which metrics are integral to your success? And which should you best avoid? Choose the wrong metrics, and you may steer your business off a cliff. Spread your focus across too many,

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