SaaS finance insights for founders building and scaling subscription businesses. These articles explore SaaS metrics, profitability, growth benchmarks, and financial decision frameworks that help founders understand how their business performs and what drives sustainable growth.
Most $5–10M subscription business owners track performance around MRR. It is often the first number they look at each month and the one they use to judge growth. When MRR is increasing, growth looks healthy on paper. But over time, many owners notice a gap. MRR goes up, yet cash still feels tight. Hiring decisions
What Is a Good MRR in a Growing Business? Read More »
Most subscription business owners are not short on data. They track MRR, churn, growth, and retention. Dashboards are full, and reports arrive on time. From the outside, the business looks healthy. And yet, growth decisions still feel hard. Owners hesitate before hiring. Marketing spend feels risky. Expansion plans stall. Even with strong subscription business metrics,
Why Growth Decisions Feel Risky Even With Strong Subscription Business Metrics Read More »
In this article, we walk you through six key points that you should keep in mind when bootstrapping a SaaS company. Read on to find out more!
The Financial Guide To Bootstrapping A SaaS Company Read More »
Here’s an age-old question: should you bootstrap your SaaS company, or try and raise funding? Now, whether you accept funding from external investors will have a huge impact on how you structure and run your company — so this is a crucial decision that’s not to be made lightly. In this blog post, we walk
Bootstrap vs Funding: What’s The Best Option For Your SaaS Business? Read More »
Here’s a common dilemma that all SaaS business owners face — should you pursue growth at all costs, or is it more important to make sure that your margins are healthy, and that you’re not losing money with each new customer that you bring on board? Enter the Rule of 40! If this is the
Rule of 40: How to Benchmark Your SaaS Growth Read More »
Picture this: you get a new client on board, and this client signs a 12-month $20,000 deal. Now that you’ve closed the deal, should you sit back and consider this money in your pocket? The answer is no — while your client has already signed for $20,000, this doesn’t mean that you’ve actually earned this
SaaS Numbers – Bookings vs Billings vs Revenue Read More »
There’s one thing that SaaS companies typically struggle with when working out their finances… and that’s revenue recognition. We recently spoke with the founder of a SaaS company, and she mentioned that she had closed a record number of sales that month. This was obviously great for her bottom line, but she was worried about
SaaS Revenue Recognition: The Classic Mistake SaaS Founders Make Read More »
“Our margin is way too low — that’s definitely something we need to work on this year.” Just last week, we were speaking with an SaaS client, and this was what they told us. Upon asking them what they meant, the client clarified that they wanted to increase their gross margin — but beyond that,
SaaS P&L Breakdown: 6 numbers crucial to scale your business Read More »
The most effective business owners run their companies based on specific metrics; and nowhere is this more pertinent than with SaaS metrics. But which metrics are integral to your success? And which should you best avoid? Choose the wrong metrics, and you may steer your business off a cliff. Spread your focus across too many,
Forget LTV – 8 Performance SaaS Metrics Every Owner Must Manage Read More »
