What is your conversion rate? Why does it matter? How can you improve your conversion rate? Improving your e-commerce conversion rate is one of the most profitable activities you can invest in. Take Horloges.nl as an example. Horloges is a Netherlands-based e-commerce store selling watches. When the e-commerce brand tweaked its website copy to add …
If there’s one lesson that post mortems of failed e-Commerce businesses teaches, it is to start paying attention to your e-commerce cash flow. This is truly one of the e-Commerce metrics that will make or break your success as the owner of an e-Commerce business. To understand why, take the example of a high-flying e-Commerce …
Amazon’s process for getting the buyer to spend more goes something like this. When you add an item you are interested in to your shopping cart, Amazon gives you a couple of options. One is to proceed to checkout. The other option is typically to click and add something else to the cart that is …
Gross margin is one of the key metrics for e-Commerce businesses, and one of those metrics that businesses tend to be sensitive about. After all, would you reveal how profitable your e-commerce store is to random strangers on the internet? I didn’t think so. So let’s dive in what Gross Margin is, how to look …
Customer Acquisition Cost is the perfect example of how financial metrics should be the basis for business decision making. Needless to say, investing in customer acquisition is key for most E-Commerce business. But your business may be set up for a destined failure, if you are spending without looking into a key metric: customer acquisition …
A Deep Dive Into E-Commerce Customer Acquisition Cost Read More »
Regardless of whether you run a consulting firm, a trading firm, or an SaaS business, you’ll likely face the similar challenges as you scale up: As your firm grows, and you start to take on more clients and recruit more employees, this makes your business more complex. Here, you might find that it’s increasingly difficult …
CFO vs Controller vs Accountant: Moving Up The Hierarchy Of Financial Needs Read More »
Here’s an age-old question: should you bootstrap your SaaS company, or try and raise funding? Now, whether you accept funding from external investors will have a huge impact on how you structure and run your company — so this is a crucial decision that’s not to be made lightly. In this blog post, we walk …
Bootstrap vs Funding: What’s The Best Option For Your SaaS Business? Read More »
“Our margin is way too low — that’s definitely something we need to work on this year.” Just last week, we were speaking with an SaaS client, and this was what they told us. Upon asking them what they meant, the client clarified that they wanted to increase their gross margin — but beyond that, …
SaaS P&L Breakdown: 6 numbers crucial to scale your business Read More »
“With Insight Matters on our side, we feel much more in control of our business – no more sleepless nights filled with worries and questions about our cash flow!” – Co-owner of Duotz Duotz* is a fast growing eCommerce business that specializes in trading consumer electronics. The company had plenty going for them — among …
Case Study: How Cash Flow Planning Helped Bring In $500k Extra Profit Read More »
For most entrepreneurs, budgeting is not top of mind. It’s either a chore or an afterthought. Chances are, you didn’t go to business school, where they learn how to construct fancy pivot tables and work out budgets and financial projections. Bearing this in mind, it’s natural to feel out of your depth when it comes …