Finance

eCom Cash Flow

A Deep Dive Into E-Commerce Cash Flow

If there’s one lesson that post mortems of failed e-Commerce businesses teaches, it is to start paying attention to your e-commerce cash flow. This is truly one of the e-Commerce metrics that will make or break your success as the owner of an e-Commerce business. To understand why, take the example of a high-flying e-Commerce …

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Customer Acquisition Cost

A Deep Dive Into E-Commerce Customer Acquisition Cost

Customer Acquisition Cost is the perfect example of how financial metrics should be the basis for business decision making. Needless to say, investing in customer acquisition is key for most E-Commerce business. But your business may be set up for a destined failure, if you are spending without looking into a key metric: customer acquisition …

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CFO vs Controller vs Accountant

CFO vs Controller vs Accountant: Moving Up The Hierarchy Of Financial Needs

Regardless of whether you run a consulting firm, a trading firm, or an SaaS business, you’ll likely face the similar challenges as you scale up: As your firm grows, and you start to take on more clients and recruit more employees, this makes your business more complex. Here, you might find that it’s increasingly difficult …

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Bootstrap vs Funding

Bootstrap vs Funding: What’s The Best Option For Your SaaS Business?

Here’s an age-old question: should you bootstrap your SaaS company, or try and raise funding? Now, whether you accept funding from external investors will have a huge impact on how you structure and run your company — so this is a crucial decision that’s not to be made lightly. In this blog post, we walk …

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SaaS P&L Breakdown

SaaS P&L Breakdown: 6 numbers crucial to scale your business

“Our margin is way too low — that’s definitely something we need to work on this year.” Just last week, we were speaking with an SaaS client, and this was what they told us. Upon asking them what they meant, the client clarified that they wanted to increase their gross margin — but beyond that, …

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Cash Flow Planning

Case Study: How Cash Flow Planning Helped Bring In $500k Extra Profit

“With Insight Matters on our side, we feel much more in control of our business – no more sleepless nights filled with worries and questions about our cash flow!” – Co-owner of Duotz Duotz* is a fast growing eCommerce business that specializes in trading consumer electronics. The company had plenty going for them — among …

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Value of Virtual CFO

The Value of a Virtual CFO

If you are a 7-figure business owner, and you think you’re too small for a CFO – think again. Large corporations have a highly paid CFO for a reason. Generally speaking, small companies who lack the knowledge and expertise of a CFO are vulnerable to financial problems; they also face problems with stagnancy. Some entrepreneurs …

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