Customer Acquisition Cost is the perfect example of how financial metrics should be the basis for business decision making. Needless to say, investing in customer acquisition is key for most E-Commerce business. But your business may be set up for a destined failure, if you are spending without looking into a key metric: customer acquisition …
A Deep Dive Into E-Commerce Customer Acquisition Cost Read More »
There’s no room for guesswork in the blood-shed arena like e-Commerce. To enjoy healthy growth and meet your long-term goals, keeping a close eye on your e-Commerce business metrics is essential. I know, keeping up with those numbers take time and effort, which often seems unaffordable for e-Commerce business owners like you who face up …
7 Key Metrics Every e-Commerce Owner Needs to Manage Read More »
“With Insight Matters on our side, we feel much more in control of our business – no more sleepless nights filled with worries and questions about our cash flow!” – Co-owner of Duotz Duotz* is a fast growing eCommerce business that specializes in trading consumer electronics. The company had plenty going for them — among …
Case Study: How Cash Flow Planning Helped Bring In $500k Extra Profit Read More »
For most entrepreneurs, budgeting is not top of mind. It’s either a chore or an afterthought. Chances are, you didn’t go to business school, where they learn how to construct fancy pivot tables and work out budgets and financial projections. Bearing this in mind, it’s natural to feel out of your depth when it comes …