e-Commerce

E-commerce Bootstrapping

3 Strategies After Bootstrapping Your E-commerce Business to traction

Congratulations! You bootstrapped your e-commerce company and are feeling good about your progress. But now you’re in the position that you need to take that next big step. Many other e-commerce companies have reached the same juncture as you and have gone on to become juggernauts.  Shutterstock’s founder Jon Oringer, coded the first website himself …

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why e-com companies fail

11 Reasons Why Successful E-commerce Companies Fail

Even established e-commerce companies can fail. Wedding apparel e-commerce retailer Brideside abruptly closed down recently after seven years, and Canadian e-commerce service provider Hubba recently closed down after ten years. Maybe you have developed a winning business model or have found a rich niche but hidden bad practices can lead to ruin when financial pressures …

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COVID eCommerce

Coronavirus Outbreak – How to Manage the Impact on Your eCommerce Business

[updated 10 March 2020] The Coronavirus (COVID-19) that originally kept China hostage in the first months of 2020 has spread across the globe. With it comes great costs – for the people who got it and the people around them, for public life in as a whole and for every business that works with China …

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How your e-Commerce business can survive the recession and thrive

Recessions can test even the strongest business but they also present opportunities for change and growth. No one expected covid-19 or could have predicted its impact on the economy. We have seventeen tips that can help your e-Commerce business survive in the short-term and thrive in the long-term. “Bad companies are destroyed by crisis, good …

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eCom ROAS

A Deep Dive Into E-Commerce Return on Ad Spend (RoAS)

Do You Get Return on Ad Spend?  As an e-commerce business owner, you know how important it is to spend money on ad campaigns. Very few e-Commerce business can survive on organic traffic only. You will probably see your revenue increase during these ad campaigns. But how well are your ads doing compared to others? …

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eCom Conversion Rate

A Deepdive Into E-commerce Conversion Rate

What is your conversion rate? Why does it matter? How can you improve your conversion rate? Improving your e-commerce conversion rate is one of the most profitable activities you can invest in. Take Horloges.nl as an example. Horloges is a Netherlands-based e-commerce store selling watches. When the e-commerce brand tweaked its website copy to add …

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eCom Cash Flow

A Deep Dive Into E-Commerce Cash Flow

If there’s one lesson that post mortems of failed e-Commerce businesses teaches, it is to start paying attention to your e-commerce cash flow. This is truly one of the e-Commerce metrics that will make or break your success as the owner of an e-Commerce business. To understand why, take the example of a high-flying e-Commerce …

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Customer Acquisition Cost

A Deep Dive Into E-Commerce Customer Acquisition Cost

Customer Acquisition Cost is the perfect example of how financial metrics should be the basis for business decision making. Needless to say, investing in customer acquisition is key for most E-Commerce business. But your business may be set up for a destined failure, if you are spending without looking into a key metric: customer acquisition …

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