e-Commerce

COVID eCommerce

Coronavirus Outbreak – How to Manage the Impact on Your eCommerce Business

[updated 10 March 2020] The Coronavirus (COVID-19) that originally kept China hostage in the first months of 2020 has spread across the globe. With it comes great costs – for the people who got it and the people around them, for public life in as a whole and for every business that works with China …

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How your e-Commerce business can survive the recession and thrive

Recessions can test even the strongest business but they also present opportunities for change and growth. No one expected covid-19 or could have predicted its impact on the economy. We have seventeen tips that can help your e-Commerce business survive in the short-term and thrive in the long-term. “Bad companies are destroyed by crisis, good …

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eCom ROAS

A Deep Dive Into E-Commerce Return on Ad Spend (RoAS)

Do You Get Return on Ad Spend?  As an e-commerce business owner, you know how important it is to spend money on ad campaigns. Very few e-Commerce business can survive on organic traffic only. You will probably see your revenue increase during these ad campaigns. But how well are your ads doing compared to others? …

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eCom Conversion Rate

A Deepdive Into E-commerce Conversion Rate

What is your conversion rate? Why does it matter? How can you improve your conversion rate? Improving your e-commerce conversion rate is one of the most profitable activities you can invest in. Take Horloges.nl as an example. Horloges is a Netherlands-based e-commerce store selling watches. When the e-commerce brand tweaked its website copy to add …

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eCom Cash Flow

A Deep Dive Into E-Commerce Cash Flow

If there’s one lesson that post mortems of failed e-Commerce businesses teaches, it is to start paying attention to your e-commerce cash flow. This is truly one of the e-Commerce metrics that will make or break your success as the owner of an e-Commerce business. To understand why, take the example of a high-flying e-Commerce …

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Gross Margin

A Deep Dive Into e-Commerce Gross Margin

Gross margin is one of the key metrics for e-Commerce businesses, and one of those metrics that businesses tend to be sensitive about. After all, would you reveal how profitable your e-commerce store is to random strangers on the internet? I didn’t think so. So let’s dive in what Gross Margin is, how to look …

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Customer Acquisition Cost

A Deep Dive Into E-Commerce Customer Acquisition Cost

Customer Acquisition Cost is the perfect example of how financial metrics should be the basis for business decision making. Needless to say, investing in customer acquisition is key for most E-Commerce business. But your business may be set up for a destined failure, if you are spending without looking into a key metric: customer acquisition …

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7 Key Metrics

7 Key Metrics Every e-Commerce Owner Needs to Manage

There’s no room for guesswork in the blood-shed arena like e-Commerce. To enjoy healthy growth and meet your long-term goals, keeping a close eye on your e-Commerce business metrics is essential. I know, keeping up with those numbers take time and effort, which often seems unaffordable for e-Commerce business owners like you who face up …

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Cash Flow Planning

Case Study: How Cash Flow Planning Helped Bring In $500k Extra Profit

“With Insight Matters on our side, we feel much more in control of our business – no more sleepless nights filled with worries and questions about our cash flow!” – Co-owner of Duotz Duotz* is a fast growing eCommerce business that specializes in trading consumer electronics. The company had plenty going for them — among …

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