Great strategic planning is behind every great business. Jeff Bezos could already see what Amazon would become before he had even sold his first book and had quit his trading job. Likewise my strategic plan has helped me to refocus my business when I found that customers really responded to the analysis & guidance part …
Congratulations! You bootstrapped your e-commerce company and are feeling good about your progress. But now you’re in the position that you need to take that next big step. Many other e-commerce companies have reached the same juncture as you and have gone on to become juggernauts. Shutterstock’s founder Jon Oringer, coded the first website himself …
3 Strategies After Bootstrapping Your E-commerce Business to traction Read More »
Even established e-commerce companies can fail. Wedding apparel e-commerce retailer Brideside abruptly closed down recently after seven years, and Canadian e-commerce service provider Hubba recently closed down after ten years. Maybe you have developed a winning business model or have found a rich niche but hidden bad practices can lead to ruin when financial pressures …
11 Reasons Why Successful E-commerce Companies Fail Read More »
[updated 10 March 2020] The Coronavirus (COVID-19) that originally kept China hostage in the first months of 2020 has spread across the globe. With it comes great costs – for the people who got it and the people around them, for public life in as a whole and for every business that works with China …
Coronavirus Outbreak – How to Manage the Impact on Your eCommerce Business Read More »
Recessions can test even the strongest business but they also present opportunities for change and growth. No one expected covid-19 or could have predicted its impact on the economy. We have seventeen tips that can help your e-Commerce business survive in the short-term and thrive in the long-term. “Bad companies are destroyed by crisis, good …
How your e-Commerce business can survive the recession and thrive Read More »
Do You Get Return on Ad Spend? As an e-commerce business owner, you know how important it is to spend money on ad campaigns. Very few e-Commerce business can survive on organic traffic only. You will probably see your revenue increase during these ad campaigns. But how well are your ads doing compared to others? …
A Deep Dive Into E-Commerce Return on Ad Spend (RoAS) Read More »
What is your conversion rate? Why does it matter? How can you improve your conversion rate? Improving your e-commerce conversion rate is one of the most profitable activities you can invest in. Take Horloges.nl as an example. Horloges is a Netherlands-based e-commerce store selling watches. When the e-commerce brand tweaked its website copy to add …
If there’s one lesson that post mortems of failed e-Commerce businesses teaches, it is to start paying attention to your e-commerce cash flow. This is truly one of the e-Commerce metrics that will make or break your success as the owner of an e-Commerce business. To understand why, take the example of a high-flying e-Commerce …
Amazon’s process for getting the buyer to spend more goes something like this. When you add an item you are interested in to your shopping cart, Amazon gives you a couple of options. One is to proceed to checkout. The other option is typically to click and add something else to the cart that is …
Gross margin is one of the key metrics for e-Commerce businesses, and one of those metrics that businesses tend to be sensitive about. After all, would you reveal how profitable your e-commerce store is to random strangers on the internet? I didn’t think so. So let’s dive in what Gross Margin is, how to look …