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E-Commerce

Financial strategy for e-commerce businesses balancing inventory investment, marketing spend, and cash flow. These insights help owners understand how to allocate capital, manage working capital, and scale ecommerce operations without putting liquidity at risk.

The Working Capital Death Spiral: How Revenue Pressure Forces Fatal Decisions

The Working Capital Death Spiral: How Revenue Pressure Forces Fatal Decision

By • CFO Strategy, E-Commerce, FP&A • • 5 minutes of reading

Revenue is down 24% year over year, competition is intensifying and customer acquisition costs are climbing to new heights. Your first instinct: double down. Spend more on marketing. Increase inventory. Offer deeper discounts. Do whatever it takes to get the numbers back up. This is exactly how profitable businesses accelerate their own demise. Last month

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E-commerce strategy: tracking inventory, sales, and cash flow data on a tablet in a warehouse.

Smart E-Commerce Strategy: How to Balance Inventory, Marketing, and Cash

By • Cash Flow, E-Commerce, Growth • • 9 minutes of reading

Every owner of an e-commerce business runs into the same question at one point: where should the next dollar go? Into building inventory, driving more marketing, or taking money off the table? Some even look to financing to cover both, but that carries its own costs. This is not an easy decision, especially if we know

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The Ultimate Guide to FP&A for eCommerce

The Ultimate Guide to FP&A for eCommerce in 2025

By • CFO Strategy, E-Commerce, FP&A • • 14 minutes of reading

Congratulations! You’ve grown your eCommerce business well into the 7 or 8-figure range. Whether you’re a marketing rockstar, have an outstanding product, or a brilliant combination of both, you’ve achieved remarkable success. However, at these levels, the complexity of your finances grows, and decision-making becomes increasingly challenging without clear visibility. Relying solely on gut feeling

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E-commerce Bootstrapping

3 Strategies After Bootstrapping Your E-commerce Business to traction

By • Bootstrapping, E-Commerce, Fundraising • • 10 minutes of reading

Congratulations! You bootstrapped your e-commerce company and are feeling good about your progress. But now you’re in the position that you need to take that next big step. Many other e-commerce companies have reached the same juncture as you and have gone on to become juggernauts.  Shutterstock’s founder Jon Oringer, coded the first website himself

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why e-com companies fail

11 Reasons Why Successful E-commerce Companies Fail

By • Cash Flow, E-Commerce, Growth • • 7 minutes of reading

Even established e-commerce companies can fail. Wedding apparel e-commerce retailer Brideside abruptly closed down recently after seven years, and Canadian e-commerce service provider Hubba recently closed down after ten years. Maybe you have developed a winning business model or have found a rich niche but hidden bad practices can lead to ruin when financial pressures

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COVID eCommerce

Coronavirus Outbreak – How to Manage the Impact on Your eCommerce Business

By • Cash Flow, CFO Strategy, E-Commerce • • 8 minutes of reading

[updated 10 March 2020] The Coronavirus (COVID-19) that originally kept China hostage in the first months of 2020 has spread across the globe. With it comes great costs – for the people who got it and the people around them, for public life in as a whole and for every business that works with China

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How your e-Commerce business can survive the recession and thrive

By • Cash Flow, E-Commerce, Growth • • 11 minutes of reading

Recessions can test even the strongest business but they also present opportunities for change and growth. No one expected covid-19 or could have predicted its impact on the economy. We have seventeen tips that can help your e-Commerce business survive in the short-term and thrive in the long-term. “Bad companies are destroyed by crisis, good

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eCom ROAS

A Deep Dive Into E-Commerce Return on Ad Spend (RoAS)

By • CFO Strategy, E-Commerce, Growth • • 11 minutes of reading

Do You Get Return on Ad Spend?  As an e-commerce business owner, you know how important it is to spend money on ad campaigns. Very few e-Commerce business can survive on organic traffic only. You will probably see your revenue increase during these ad campaigns. But how well are your ads doing compared to others?

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eCom Conversion Rate

A Deepdive Into E-commerce Conversion Rate

By • CFO Strategy, E-Commerce, Growth • • 9 minutes of reading

What is your conversion rate? Why does it matter? How can you improve your conversion rate? Improving your e-commerce conversion rate is one of the most profitable activities you can invest in. Take Horloges.nl as an example. Horloges is a Netherlands-based e-commerce store selling watches. When the e-commerce brand tweaked its website copy to add

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