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Bootstrap vs Funding

Bootstrap vs Funding: What’s The Best Option For Your SaaS Business?

Here’s an age-old question: should you bootstrap your SaaS company, or try and raise funding? Now, whether you accept funding from external investors will have a huge impact on how you structure and run your company — so this is a crucial decision that’s not to be made lightly. In this blog post, we walk …

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Revenue Recognition

SaaS Revenue Recognition: The Classic Mistake SaaS Founders Make

There’s one thing that SaaS companies typically struggle with when working out their finances… and that’s revenue recognition. We recently spoke with the founder of a SaaS company, and she mentioned that she had closed a record number of sales that month. This was obviously great for her bottom line, but she was worried about …

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SaaS P&L Breakdown

SaaS P&L Breakdown: 6 numbers crucial to scale your business

“Our margin is way too low — that’s definitely something we need to work on this year.” Just last week, we were speaking with an SaaS client, and this was what they told us. Upon asking them what they meant, the client clarified that they wanted to increase their gross margin — but beyond that, …

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Cash Flow Planning

Case Study: How Cash Flow Planning Helped Bring In $500k Extra Profit

“With Insight Matters on our side, we feel much more in control of our business – no more sleepless nights filled with worries and questions about our cash flow!” – Co-owner of Duotz Duotz* is a fast growing eCommerce business that specializes in trading consumer electronics. The company had plenty going for them — among …

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Value of Virtual CFO

The Value of a Virtual CFO

If you are a 7-figure business owner, and you think you’re too small for a CFO – think again. Large corporations have a highly paid CFO for a reason. Generally speaking, small companies who lack the knowledge and expertise of a CFO are vulnerable to financial problems; they also face problems with stagnancy. Some entrepreneurs …

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8 Performance SaaS Metrics

Forget LTV – 8 Performance SaaS Metrics Every Owner Must Manage

The most effective business owners run their companies based on specific metrics; and nowhere is this more pertinent than with SaaS metrics. But which metrics are integral to your success? And which should you best avoid? Choose the wrong metrics, and you may steer your business off a cliff. Spread your focus across too many, …

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