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Get in Control of Your Business

Put a Ladder to Your Goal: How to Use Financial Goals to Get in Control of Your Business

Angela felt stuck. Her goal was to sell her consulting company in three years for $5m, but profits were too low and she did not know how to move forward. Are you in a similar position? Do you have a goal and a plan but lack the concrete steps and financial insights to keep your …

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How your e-Commerce business can survive the recession and thrive

Recessions can test even the strongest business but they also present opportunities for change and growth. No one expected covid-19 or could have predicted its impact on the economy. We have seventeen tips that can help your e-Commerce business survive in the short-term and thrive in the long-term. “Bad companies are destroyed by crisis, good …

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eCom ROAS

A Deep Dive Into E-Commerce Return on Ad Spend (RoAS)

Do You Get Return on Ad Spend?  As an e-commerce business owner, you know how important it is to spend money on ad campaigns. Very few e-Commerce business can survive on organic traffic only. You will probably see your revenue increase during these ad campaigns. But how well are your ads doing compared to others? …

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eCom Conversion Rate

A Deepdive Into E-commerce Conversion Rate

What is your conversion rate? Why does it matter? How can you improve your conversion rate? Improving your e-commerce conversion rate is one of the most profitable activities you can invest in. Take Horloges.nl as an example. Horloges is a Netherlands-based e-commerce store selling watches. When the e-commerce brand tweaked its website copy to add …

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Customer Acquisition Cost

A Deep Dive Into E-Commerce Customer Acquisition Cost

Customer Acquisition Cost is the perfect example of how financial metrics should be the basis for business decision making. Needless to say, investing in customer acquisition is key for most E-Commerce business. But your business may be set up for a destined failure, if you are spending without looking into a key metric: customer acquisition …

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7 Key Metrics

7 Key Metrics Every e-Commerce Owner Needs to Manage

There’s no room for guesswork in the blood-shed arena like e-Commerce. To enjoy healthy growth and meet your long-term goals, keeping a close eye on your e-Commerce business metrics is essential. I know, keeping up with those numbers take time and effort, which often seems unaffordable for e-Commerce business owners like you who face up …

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CFO vs Controller vs Accountant

CFO vs Controller vs Accountant: Moving Up The Hierarchy Of Financial Needs

Regardless of whether you run a consulting firm, a trading firm, or an SaaS business, you’ll likely face the similar challenges as you scale up: As your firm grows, and you start to take on more clients and recruit more employees, this makes your business more complex. Here, you might find that it’s increasingly difficult …

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