The Team
Behind the Insights

We’re a fully remote team of finance professionals helping 7–8 figure agencies and consultancies (as well as eCommerce and digital product businesses) bring clarity, structure, and strategy to their finances.

When Quality Matters,
Insights Matters

Founded by experts with deep experience in finance, audit, and business strategy, Insight Matters is built on one core belief: Quality insights leads to quality decisions.

 

Our CFO, FP&A, and Accounting services aren’t one-size-fits-all—we tailor everything to fit your business model, growth stage, and goals. We’ve worked with business owners around the world to help them grow with confidence and stay ahead of what’s coming next.

We work with companies to get them exit-ready, helping many walk away with great deals and peace of mind. We’ve also helped businesses prepare for Nasdaq listings and set up financial systems that easily pass quarterly audits and meet SEC requirements.

 

Our mission is simple: you focus on growing and expanding your business—we’ll keep your financials in order, so you can confidently move forward.

Our team is fully certified in QBO, Xero, and other platforms and tools our clients rely on. With expertise from Big Four firms, international finance, and fast-growing businesses, we bring a wealth of knowledge, hands-on experience, and a straightforward approach to every client.

Meet the Superstars

Rob te Braake, founder of Insight Matters

Rob te Braake

 Founder

Rob is a Dutch serial entrepreneur with 10+ years in Finance and Strategy.

“Finance is the language that connects every part of your business.”

Started in banking in the Netherlands, co-founded a technology & investment firm based in Beijing, China and has guided dozens of digital companies as Financial advisor.

 

Master degrees in Finance and Strategy.

 

Location independent since 2018, and has since lived and worked from Thailand, Hong Kong, Malaysia, Hungary, Portugal, Spain, and the Netherlands.

Maj Juico, co-founder of Insight Matters

Maj Juico

 Co-Founder

Maj is a finance professional with 10+ years in Corporate Audit, Risk Management and Controllership.

“Financial understanding is the superpower that will enable you to propel your business forward and upward.”

Experienced in External & Internal Audit, Controllership and Risk Management mostly focused on Retail, Hospitality, E-Commerce, Service agencies and Consulting industries.

Ex-Big 4 Auditor, Certified Public Accountant (CPA) and Certified Internal Auditor (CIA).

Location independent since 2020, avid traveler, wine and whisky enthusiast and a major foodie.

Our Winning

Team

 

Mirela Mihailovic, Chief of Staff

Mirela Mihailovic

CHIEF OF STAFF
Milly Juico, Operations Manager

Milly Juico

OPERATIONS MANAGER
Evelyn Nguyen, Financial Business Analyst

Evelyn Nguyen

FINANCIAL BUSINESS ANALYST
Clarissa Caraan, Senior Accountant

Clarissa Caraan

SENIOR ACCOUNTANT
Vladimir Micic, Financial and Data Analyst

Vladimir Micic

Financial and Data Analyst
Harold Canilao, Junior Accountant

Harold Canilao

Junior Accountant
Rose Marie Monje, Financial Operations VA

Rose Marie Monje

Financial Operations VA
Valon Mullafetah, Controller

Valon Mullafetah

Controller
Petar Trendafilov, Financial Business Analyst

Petar Trendafilov

Financial Business Analyst
Diego Olivadoti, Senior Accountant

Diego Olivadoti

SENIOR ACCOUNTANT
Jason Ang, Senior Accountant

Jason Ang

SENIOR ACCOUNTANT
Jamielyn Romero, Junior Accountant

Jamielyn Romero

Junior Accountant
Kezia Matinong, Junior Accountant

Kezia Matinong

Junior Accountant
Ethel Mahusay, Trainee Accountant

Ethel Mahusay

TRAINEE ACCOUNTANT
Shunshine Manzano, Junior Financial Controller

Shunshine Manzano

JUNIOR FINANCIAL CONTROLLER
Philline Joy Tayona

Philline Joy Tayona

Executive Assistant
Camila Garcia, Senior Accountant

Camila Garcia

SENIOR ACCOUNTANT
Clarissa Mulialim, Senior Accountant

Clarissa Mulialim

SENIOR ACCOUNTANT
Syed Mohammed Ridwan, Junior Accountant

Syed Mohammed Ridwan

Junior Accountant
Alex Romales, Operations Assistant

Alex Romales

OPERATIONS ASSISTANT

Anila Laska

ACCOUNTANT
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