Reporting | Insight | Analysis for Online Businesses
The finances of your online business.
It may feel like a maze.
You have many questions;
but no good answers
✓ What numbers should I be tracking?
✓ What do my numbers really tell me?
✓ How much do I actually make on each product or project?
✓ Can I afford to hire this new person?
✓ How much cash should I keep in the bank?
What our Clients Say:
Why Financial Insight Matters for Your Business
Stop hoping that your efforts will pay off, and start knowing. Speed up your learning curve and improve your Return on Investment
Feel in Control
Finally: Financial Reports & Analysis That Actually Help You
Monthly Financial Report
Extensive report that analyzes all financial metrics that matter for your business and gives you actionable advice how to improve
Walk Through Videos
Explainer video that gives context and color on top of your report – connecting the dots so you get more insight and more upside
Regular Strategy Calls
High lights of the key conclusions with Simple straight forward advice to you and your team to improve your results
Tailored key metrics identified & tracked to help you grow your business and achieve your goals
The one page that tells you the overall story – where you are on track, and where you have opportunity to step up
Compare your progress to your tailored benchmarks -based on your goals and strategy
What The Insight & Analysis Looks Like:
What is the Strategy Call?
A deep dive session in which dive in your business, your goals and your strategy. Together, we cover:
✓ Deeper review on your results and your strategy.
✓ Does you strategy still match your goals?
✓ How is the market changing and how can you benefit from that?
✓ What is your plan for the next period?
✓ What are your key priorities?
✓ What are the key risks you need to manage?
How Insight Matters was a Game Changer for:
Getting Started is Simple
Strategy Call with your Finance Analyst to clarify your business, strategy and goals
Connect Your Data
Connect your cloudbased bookkeeping software and other relevant tools
Tailor Your Dashboard
Together we select the right metrics that help you achieve your goals
Who We Serve
Agencies & Consultancies
- Insight in where you’re making your profits – which clients or products are actually making a profit, and where are you losing money.
- Manage and improve your cash flow, removing the doubt and worry about your cash position.
- Focus on the right marketing channels to maximize the ROI on your marketing investments.
- Understand the real profitability of your products
- Manage your cash flow and your inventory – no more running out of inventory or inventory related cash crunches
- Manage your working capital to make sure your money works even harder than you do.
Other Digital Businesses
We help a wide range of online businesses.
No matter if you run one or a portfolio of content websites, sell online courses or run a productized service:
Our team can help you get more Insight in your numbers that helps you increase profitability and grow faster.
Our Management Team
The big corporate world.
That is where I started my career. A world full of management meetings, delegated responsibilities and clear KPI’s.
I quickly learned that I could learn much more by going the entrepreneurial route. But after running several technology and consulting ventures across the globe, I realized that most small entrepreneurs lack the structure and insights that financial analysis and reporting brings.
And that makes sense – a 10 person agency, or 7 figure e-Commerce business doesn’t need a full time CFO and all the corporate structures. But they do need the insight it brings to make better decisions and improve the profits.
So together with my co-founder Maj, we started Insight Matters with a simple Mission:
Provide online business owners the same insight and control that large companies have – at a fraction of the costs.
Certiﬁed QuickBooks ProAdvisor
Frequently Asked Questions
We can work with pretty much every cloud-based bookkeeping tool.
No, those two fields are complex and very location and situation specific. Where possible, we are happy to recommend trusted partners for advice in these fields.
We understand that it is scary to give outsiders access to the most sensitive data of your business.
We value your privacy, we do not share your data with anyone, nor will we share anybody else's data with you.
We only work with reputable and secure tools to process your data.
We are a service business - our team of analysts works with you from day one. So unlike a software business, we cannot offer a free trial.
We most often start with setting out your game plan. This is a one-time engagement, without any additional commitment from your side.
If you are unhappy with our service, you can cancel at any time, we don't have any minimum commitments.
Our focus is on providing Insight & Analysis based on the reports of your bookkeeper.
If you are unhappy with your current bookkeeping, we can take over and ensure timely and accurate bookkeeping that is the foundation for real insight.
Get In Touch:
Ready to get clarity?
Let’s get your online business to the next level. Together.